Collaboration supports community health, housing, and opportunity across the South Shore
Elevated Roots, a Massachusetts-based cannabis retailer and cultivator serving Boston’s Greater South Shore, announces a new partnership with United Way of Greater Plymouth County (UWGPC) to advance community investment and volunteer engagement across the region.
The collaboration combines employee volunteer initiatives, corporate sponsorship, purchase-for-proceeds fundraising to support local programs addressing housing stability, healthcare access, food security, youth opportunity, and workforce development — priorities that directly impact families and communities throughout Plymouth County and the South Shore.
“Local businesses play an important role in strengthening the communities they serve,” said Barznab Khan, Elevated Roots’ owner. “This partnership with United Way allows us to contribute in a meaningful way — not just through financial support, but through hands-on volunteerism and customer engagement that benefits our neighbors across the South Shore.”
As part of the agreement, Elevated Roots will support several signature UWGPC initiatives in 2026, including sponsorship of the organization’s 104th Annual Meeting and participation in the Day of Caring, a county-wide volunteer mobilization effort. The partnership also includes coordinated employee volunteer days and co-branded purchase-for-proceeds events that invite customers to participate in giving back to local nonprofits and social service programs.
Amplifying their collaboration, United Way of Greater Plymouth County will collaborate with Elevated Roots to identify volunteer opportunities, connect employees with community agencies, and engage customers through in-store education and outreach during fundraising days.
Plymouth County and the South Shore region face notable growing challenges with housing affordability, healthcare access, food insecurity, and workforce readiness. By partnering with UWGPC, Elevated Roots is helping to direct resources to a network of local organizations that deliver essential services and long-term community solutions.
United Way of Greater Plymouth County funds and convenes dozens of community partners, leveraging corporate and individual support to address systemic challenges and strengthen local families.
“This partnership reflects a shared commitment to our community’s health and well-being,” said Dennis Carman, President and CEO, United Way of Greater Plymouth County. “We are so thankful for Elevated Roots stepping forward not only as a sponsor, but as an engaged community partner that is investing in the people and organizations that make Greater Plymouth County thrive.”
Corporate Citizenship in a Regulated Industry
For Elevated Roots, the partnership represents a broader approach to corporate responsibility in a rapidly evolving regulated industry. By aligning business operations with community investment, the company aims to contribute positively to the region’s social and economic fabric.
“Our customers and employees live here,” added Matthew Martinez, Elevated Roots’ president. “Supporting United Way’s work means supporting the schools, nonprofits, healthcare providers, and workforce programs that sustain our communities.”
Throughout 2026, Elevated Roots and United Way of Greater Plymouth County will collaborate on volunteer days, fundraising campaigns, and community engagement initiatives designed to raise awareness and generate resources for local impact.
For more information about Elevated Roots, visit elevatedrootsma.com. To learn more about United Way of Greater Plymouth County and its programs, visit uwgpc.org.
About Elevated Roots
Elevated Roots is a Massachusetts-based cannabis company committed to education, community empowerment, and an elevated retail experience. Operating three licensed adult-use dispensaries in Abington, Halifax, and Kingston —Elevated Roots is known for its knowledgeable and welcoming team, wide-ranging product selection, and thoughtfully curated in-house cannabis brands, Nostalgia and Ritual, cultivated by the company’s own cultivation team based in Kingston. Through immersive retail experiences, community engagement and educational initiatives, Elevated Roots works to destigmatize cannabis and promote responsible consumption in an inclusive environment.
Learn more about Elevated Roots at elevatedrootsma.com, and visit its three dispensary locations in Abington at 1423 Bedford St., daily from 9 am to 9 pm; in Kingston at 44 William C. Gould Jr. Way, daily from 9 am to 9 pm; and in Halifax at 319 Monponsett St., daily from 8 am to 8 pm. For the latest information, follow Elevated Roots on Facebook and Instagram.
About United Way of Greater Plymouth County
United Way of Greater Plymouth County is a 501(c)(3) nonprofit founded in 1922 that will celebrate its 105th anniversary in July, 2026. As a trusted community convener, United Way’s mission is to mobilize communities to advance lasting and measurable change by bringing together partners, resources, and residents to strengthen Economic Mobility, Community Resilience, Youth Opportunity, and Healthy Communities. The organization invests in programs and services that deliver sustainable solutions to needs identified by the communities it serves, and remains committed to building a stronger, more connected region for all.
United Way of Greater Plymouth County proudly serves 22 towns across Plymouth, Norfolk, and Bristol Counties: Abington, Avon, Bridgewater, Brockton, Carver, Duxbury, East Bridgewater, Easton, Halifax, Hanover, Hanson, Kingston, Lakeville, Marshfield, Middleborough, Pembroke, Plymouth, Plympton, Rockland, Stoughton, West Bridgewater, and Whitman.
To learn more about United Way, visit uwgpc.org, or contact Director of Resource Development Jared Rogers at jrogers@uwgpc.org.
